Patagonia Switches to 100% “tracable down” to Ensure humane treatment of birds

From Patagonia:

To ensure the humane treatment of birds that supply us with down, as of fall 2014 Patagonia uses only 100% Traceable Down. We trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that our down is never blended with down from sources we can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience. Learn more at patagonia.com/traceabledown

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American Fly Fishing Trade Association Holds Inaugural Dealer Summit

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From AFFTA:

The American Fly Fishing Trade Association recently held the inaugural Dealer Summit, an added benefit to AFFTA members to provide valuable business knowledge, marketing tips, networking opportunities and much more. Nearly sixty attendees traveled to Aspen, Colorado October 20-­‐23, 2014 to attend seminars, workshops and networking events all geared to move their businesses and the sport of fly fishing forward. AFFTA will continue to hold the Dealer Summit event series, next year it will again be in Aspen in late October (dates to be soon released).

“I was extremely pleased with the quality of the speakers, the poignancy of the topics, and the vibrant energy each day.  The attending retailers were energized about their businesses; I’m excited for even greater attendance next year,” stated AFFTA board chairman and Trout’s Flyfishing President Tucker Ladd.  Angler’s Covey owner David Leinweber echoed Ladd’s remarks by saying, “If I had one negative comment, it would be that there was too much good information at this year’s Dealer Summit. I have so many good ideas that I really don’t know what to act on first!”

Seminar speakers included Continue reading

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Question: Are You Dropping a Major Brand?

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Angling Trade has been hearing from a number of leading fly-fishing retailers that they will be “reshuffling” the mix this year in terms of the brands of fly rods, reels, and apparel they carry.  Our question is simple:

Does your shop intend to drop any product lines you have carried for the past few years as you point toward the 2015 sales season (we will get into the why later)?

View Results

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AFFTA Holds Dealer Summit

11-28-12-3The American Fly Fishing Trade Association (AFFTA) held a retailer summit meeting in Aspen Colorado last week, and Angling Trade attended.

We counted over 30 attendees, representing shops primarily from the Rocky Mountain Region, from Montana to Colorado.

The forum covered a variety of topics, from managing inventory, to optimizing online presence through social media.  It also proved to be a platform for venting ideas on touchy subjects like fly rod warranties, motivating staff and customers, and more.

For more information, link to www.affta.com.  And stay tuned to the next print issue of Angling Trade magazine for a full report on the event.

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Invite for Product Reviews

moto_reelAs most of you know, AT editors Tim Romano and Kirk Deeter are also the “Fly Talk” bloggers for Field&Stream magazine (www.fieldandstream.com).  As such we are soon going to be working on the Holiday Gift Guide for fieldandstream.com.

We invite any manufacturer who has a product they want to showcase to contact us at tim@anglingtrade.com, or kirk@anglingtrade.com by the end of this week with your product pitches and relevant information.  We are looking for newer items, at prices that fall within the normal gift price range… but we will consider all options.  Please also include high resolution photos.

Also, we’re revving up to do another “Motorcycle Reel Test.”  This test will focus on trout-sized reels, and we’re going to be dialed in on drag performance, particularly smoothness of the start-up.  The deal is simple:  Send us your reel, and we’ll run it behind the bike, then share the results with the large F&S audience.  We’ll tell it like it is, and make no promises as to the condition it will be returned in…

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